Blog · /// 2026

What we have seen,
written down briefly.

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Notes from our work — about search, stack, AI answers, and what's changing in the DACH Mittelstand. No listicle content, no top-10 filler. What we would read if we weren't here writing it.

Latest piece
An AI answer on forest green: several lines of text, one highlighted in lime as the cited source, with a row of sources beneath it.
Strategy · 19 June 2026 · 8 min read

AI search is no longer optional — after Google's 2026 updates.

The May 2026 core update and Google I/O rewired search: AI Overviews on nearly half of all queries, AI Mode past one billion users, organic clicks more than halved on some terms. What the data says — and what to do about it Monday morning.

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Archive
Five diagnostic paths in lime on forest green, one highlighted — a diagnosis diagram.
Strategy · 4 June 2026

ChatGPT recommends your competitors — and not you. The diagnosis.

8 min read →
Three measurement scales in lime on forest green with green, amber and red zones.
Engineering · 4 June 2026

Core Web Vitals in 2026 — every threshold, one table.

7 min read →
Two arrows from the same foundation in lime on forest green — one to a ranking list, one to a speech bubble.
Strategy · 4 June 2026

GEO vs. SEO — what actually changes.

7 min read →
Typographic glyphs moving from an external cloud into a local block, lime on forest green.
Engineering · 4 June 2026

Google Fonts and the GDPR — the alternative that's faster.

6 min read →
Stylised table of contents in lime lines on forest green, dissolving into a neural pattern.
Engineering · 4 June 2026

How to create an llms.txt — the honest guide.

7 min read →
Abstract rendering of many signal streams converging into a glowing core — forest green and lime.
Engineering · 4 June 2026

How Spindle thinks — and why it works.

8 min read →
Abstract pattern of open and closed doors in forest green and lime.
Strategy · 3 June 2026

Is your website open to AI — or invisible?

6 min read →
A printed document on a brick-coloured desk.
Reporting · 22 April 2026

The monthly SEO PDF is the wrong format.

5 min read →
Abstract pattern of overlapping rectangles in brick and cream.
Strategy · 18 March 2026

AI Overviews changed what content has to look like.

7 min read →
A worn-out server rack disappearing into shadow.
Engineering · 4 February 2026

Why we left WordPress behind.

5 min read →
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