01
Editorial calendar tied to your strategy
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Not a calendar by weekday, a calendar by cluster slot: every post fills a specific gap in your authority map and ranks for a specific intent.
/// Service 04 / Leistung 04 · Retainer · grows with you
Content & Social — curated, fitted, optimised
Posts that belong to your brand and strategy — not to a per-unit price.
§ Services · Four pillars + live dashboard
Posts that belong to your brand and strategy — not to a per-unit price.
Most agencies sell content by the unit — a flat per-post rate, written by a freelancer who doesn't read your industry, posted to a generic editorial calendar. The result is content that ranks for nothing in particular and reads like it was written by someone who isn't sure what your business does. We work the other way around. Every blog post is scoped against the topical authority map from pillar 02 — it fills a specific slot in your hub-and-spoke cluster, ranks for a specific search intent, and links to specific neighbouring pages. Every social post is shaped for the platform it runs on — LinkedIn long-form, Instagram visual, Xing professional, industry-specific where it matters — not a single asset cross-posted everywhere. The writing is your voice, the briefs come from your strategy, and every output goes through senior editorial review before publication. Volume comes from Spindle (our AI content engine); quality comes from senior editors.
§ The challenge · the solution
Where it sticks — and how we solve it.
The challenge
Most agencies sell content by the unit — a flat per-post rate, written by a freelancer who doesn't read your industry, posted to a generic editorial calendar. The result is content that ranks for nothing in particular and reads like it was written by someone who isn't sure what your business does. We work the other way around. Every blog post is scoped against the topical authority map from pillar 02 — it fills a specific slot in your hub-and-spoke cluster, ranks for a specific search intent, and links to specific neighbouring pages. Every social post is shaped for the platform it runs on — LinkedIn long-form, Instagram visual, Xing professional, industry-specific where it matters — not a single asset cross-posted everywhere. The writing is your voice, the briefs come from your strategy, and every output goes through senior editorial review before publication. Volume comes from Spindle (our AI content engine); quality comes from senior editors.
Our approach
Posts that belong to your brand and strategy — not to a per-unit price.
§ What's included · 6 parts
What's included
02
Blog posts (4–30 per month)
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SEO-optimised, in your voice, drafted by Spindle and polished by a senior editor — before anything ships. Cadence scales with your strategy.
03
Platform-shaped social posts
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LinkedIn long-form, Instagram visual, Xing professional, industry-specific where it matters — each post built for its platform, not cross-posted.
04
Content cluster refreshes
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Existing posts that lost their position get rewritten, not appended — refreshes with a clear hypothesis, measured against the ranking change.
05
Spindle AI engine + senior editor
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AI delivers the volume a team cannot scale. The senior editor brings the judgement AI does not replace. Both are included in every tier.
06
Monthly publishing & performance report
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What was written, what shipped, what is ranking, what is not — plus the written recommendation for next month. Trackable in the live dashboard.
§ Proof · in numbers
Proof you can reproduce.
4–30
Blog posts per month
100
Senior editorial review before publishing
1
Plan tied to your authority map
§ Process · how this pillar runs
How this pillar runs.
1
Tie plan to strategy
Cluster slots from the authority map, search intent per post.
2
Draft & edit
Spindle drafts the volume, senior editor polishes before publication.
3
Publish & report
Platform-shaped posts, monthly performance report in the dashboard.
§ Related pillars
Rarely alone. Usually the foundation plus one.
§ FAQ · common questions
Common questions.
Is this just AI content at scale?
No. Spindle, our AI engine, brings the volume a team cannot scale by hand — but every post is polished by a senior editor before it ships. AI delivers the draft, the judgement comes from a human. Both are included in every tier.
Where do the topics come from?
Not from a generic editorial calendar. Every post is scoped against the topical authority map from the multi-city pillar — it fills a specific slot in your hub-and-spoke cluster and ranks for a specific search intent. The plan follows the strategy, not the day of the week.
Do you write in our voice or yours?
Yours. The briefs come from your strategy, the voice guide from your brand system. The goal is content that reads as if it came from your house — not from a freelancer who does not read your industry.
Do you post the same content everywhere?
No. Every social post is shaped for its platform — LinkedIn long-form, Instagram visual, Xing professional, industry-specific where it matters. Never a single asset cross-posted everywhere.
§ Get started
Sound like your problem?
A short call clarifies whether this pillar is the right lever — or whether something else comes first. The free audit usually surfaces the picture already.