Four disciplines. One live dashboard.

Multi-City Brand + SEO Catalog

Every city, every brand surface, every query — as one coordinated system.

GEO & SXO — Visibility in AI Answers

Cited in ChatGPT, Perplexity, and Google AI Overviews.

Content & Social — curated, fitted, optimised

Posts that belong to your brand and strategy — not to a per-unit price.

New Sites & Migrations · Project · or part of a retainer

Built on the stack Google rewards today.

Google's ranking model now weights mobile speed and Core Web Vitals as a primary signal — no longer a tiebreaker. Sites on legacy stacks (WordPress with plugin layers, old PHP CMS, page builders, rented site builders) physically cannot reach the speed thresholds the algorithm now demands; the architecture itself is the ceiling. We rebuild on Astro and Vercel: pre-rendered HTML served from the edge, sub-second on mobile, no database query at request time, no plugin layer to maintain. Same content, same search equity from your existing rankings — preserved via URL-level redirects. A modern foundation that ranks because of how it is built, not despite it. For new sites, we engineer the information architecture, URL structure, and JSON-LD schema before any visual design begins. For migrations, we preserve every URL and rebuild every page with 1:1 content fidelity — your existing rankings transfer.

Multi-City Brand + SEO Catalog · Retainer · scales per location

Every city, every brand surface, every query — as one coordinated system.

Most agencies cap your SEO reach at one city per retainer — and your brand presence at one location at a time. Both ceilings are artifacts of the manual model, not the work itself. We build a brand + SEO catalog that scales: one master brand system (design tokens, copy patterns, image system, voice guide), one keyword cluster per location or service line, one programmatic template that brings both together. Each page reads as bespoke local content because the local data is real — opening hours, regional contact, named team members, area-served, local references. The brand stays consistent across every page because the system lives in one place. Update once, propagate everywhere. The work that used to mean "one city per quarter" becomes "every city in the first month."

GEO & SXO — Visibility in AI Answers · Retainer · AI-search growth field

Cited in ChatGPT, Perplexity, and Google AI Overviews.

Search is splitting into two surfaces. Classic results — ten blue links — still drive traffic, but a growing share of buyer intent now resolves inside ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot before the user ever sees a search results page. Those systems don't rank pages — they cite sources. Being in those citations is the new front page. GEO (Generative Engine Optimization) is the work of structuring your site for that citation surface — clear answers placed where they are extractable, named entities, citable data points, FAQ and HowTo schema, and the infrastructure files (llms.txt, per-vendor robots.txt) that tell AI crawlers your site is ready to ingest. SXO (Search Experience Optimization) is the other half: maximise Core Web Vitals and conversion so the visibility, once earned, turns into revenue. We do both — and track each AI engine's citation behaviour monthly so you see exactly which queries cite you, which competitors got there first, and where the gap is. The 2026 data makes the urgency concrete: AI Overviews appear on nearly half of all queries (BrightEdge) and reach 2.5 billion users a month, Google's AI Mode passed a billion users in its first year — and where an AI Overview appears, top organic results lose 34–64% of their clicks (Pew Research, BrightEdge).

Content & Social — curated, fitted, optimised · Retainer · grows with you

Posts that belong to your brand and strategy — not to a per-unit price.

Most agencies sell content by the unit — a flat per-post rate, written by a freelancer who doesn't read your industry, posted to a generic editorial calendar. The result is content that ranks for nothing in particular and reads like it was written by someone who isn't sure what your business does. We work the other way around. Every blog post is scoped against the topical authority map from pillar 02 — it fills a specific slot in your hub-and-spoke cluster, ranks for a specific search intent, and links to specific neighbouring pages. Every social post is shaped for the platform it runs on — LinkedIn long-form, Instagram visual, Xing professional, industry-specific where it matters — not a single asset cross-posted everywhere. The writing is your voice, the briefs come from your strategy, and every output goes through senior editorial review before publication. Volume comes from Spindle (our AI content engine); quality comes from senior editors.

§ Router · Which pillar for which goal

Tell us the symptom.

Most often it is the foundation plus one pillar. Here is the mapping.

Symptom

Matching pillar

Jump

→ Site too slow, won't rank

01 New Sites & Migrations

→ Reach stuck on one city

02 Multi-City Brand + SEO

→ Invisible in AI answers

03 GEO & SXO

→ Content ranks for nothing

04 Content & Social