Spindle
content production that scales with your service area.
A content engine built for Google and the AI answers. Learns your domain. Pulls signals from Search Console. Produces blog posts, location pages, and channel posts on a schedule — structured so ChatGPT, Perplexity and Google AI Overviews cite you. Senior editorial review on every output.
● Early access · 2026 · In production for the first cohort
Organic signals in. Reviewed posts out.
Six signal sources fill the engine, Spindle writes the draft — and only the senior review’s stamp sends it out to every channel.
Signals
Search Console, trends, your authority map, keyword research — six sources fill the engine.
Engine
Spindle writes the draft, tuned to target query, tone & dozens of signals.
Senior review
A senior editor reviews, sharpens, signs off — or cuts it.
Published
Blog, location pages & channel posts, shaped per platform, on schedule.
Why a dedicated content engine.
General-purpose AI writing tools produce text. They do not produce ranking content. The gap is in three places: domain learning (the tool has to know your business deeply), search signal integration (it has to react to what's actually moving in your rankings), and editorial review (someone has to read every piece before it ships).
Spindle is built to handle all three. It is not a wrapper on top of a chat interface. It is a workflow that produces content optimised for a specific ranking objective, on a specific domain, with measured human review built in.
Three output formats, one workflow.
Long-form on commercial intent
Researched against the current SERP, structured for AI summarisation, edited before publication.
Programmatic, one per city
One template, N cities. Each generated with locally accurate context, schema, and internal linking. The work legacy agencies refuse because it's too manual.
Short-form for distribution
Derived from the long-form content, sized for LinkedIn and X. Published on schedule, never bulk-dumped.
A draft, as it reaches the desk.
Every draft arrives with its target query, SERP context, and an editorial checklist. The senior editor reviews, sharpens, ships — or cuts it.
Emergency electrician Munich — what matters at 2am
When the power cuts out at night, the cheapest provider is not the one that matters — the reachable one is. This guide shows how to spot a credible 24/7 callout…
What an emergency callout should cost — and which flat fees are a red flag.
Checklist: the five things to ask on the phone before anyone is dispatched.
An honest boundary.
- An SEO-specific production workflow with a domain model and search signals.
- Curated and on-strategy — every output belongs to a ranking objective.
- Under senior editorial review. Nothing publishes without a human read.
- Published on schedule: blog, location pages, and channel posts by calendar.
- Not a chat wrapper that turns prompts into generic text.
- Not a bulk generator that floods the web with thin content.
- Not an autopilot box with no oversight — a human always has the last word.
- Not a self-serve tool. It runs as part of a retainer, not solo.
From data ingest to published page.
Domain learning · week 1
We ingest your existing site, services, brand voice, and case studies. Spindle builds a domain model — a structured representation of what your business does and how you talk about it.
Signal ingestion · week 2
Connect your Search Console and analytics. Spindle reads which queries you already rank for, which you should rank for, and which competitors hold the spots you want.
Content production · ongoing
Drafts are produced on the schedule defined in your scope. A senior editor reviews each one before it ships. Nothing publishes without that review.
Measurement & adjustment · monthly
Published content is tracked against the queries it was targeted to. Spindle adjusts its production plan based on what is and isn't moving.
Throughput we measure.
¹ From the first production cohort. We only publish what we can reproduce.
Where Spindle is right now.
Spindle is currently running in production for the first cohort of SEO216 retainer clients. It is not yet available as a standalone product. Two ways to use it now: as part of a retainer (Spindle is included in every tier, today) — or join the standalone waitlist for the launch later in 2026.
Pick your on-ramp.
Path A — retainer (immediate)
Get Spindle running on your domain in 30 days via a retainer.
Path B — standalone early access
Be among the first to use Spindle as a standalone subscription when it launches.
Content that scales with your service area.
Get Spindle running on your domain in 30 days — or join the early-access list for the standalone launch.