An HTML attribute that tells search engines which language and country version of a page to show which audience. Set correctly, it stops your German and English pages competing against each other as duplicates. This site uses hreflang to pair DE and EN cleanly.
§ Glossary · SEO · GEO · SXO
hreflang
Audit
How does your site score on hreflang?
The free Performance-Audit translates your site into exactly these terms — measurements, not opinions, within 24 hours.